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Your Old Articles Have More To Teach You Than You Could Ever Know

Photo by Jonathan Talbert on Unsplash Before sitting down to write this I went through some of my old articles. Which is something I never do. I don’t like reading my work after I hit publish. I belong to the crop of authors who write, send it out into the world, and then hope everything …

Stop Writing For An Audience. Instead Write To One Person.

A new age is upon us. Marketing is customer-centric and businesses are slowly realizing that the customer is the star of the show and makes the rules. Where does that leave the content writer who communicates on behalf of the brand to customers? Last week, I offered to help a friend create customer personas for …

Here’s Why You Are Keyword Stuffing And How To Stop It

“You are keyword stuffing.” Those were the words of my editor to me. Wait, what? I thought keyword stuffing was for only people who had given themselves to the dark arts of Black Hat SEO. I am not here to talk about how you are keyword stuffing. Any article could point that out. I want us …